GORE PERFORMANCE
Digital Product & UI Design
Project Overview
In 2019, I worked at Bluecadet—an experience design agency, in Philadelphia, PA. Bluecadet was contracted by Gore’s Associates—a global materials science company, to share their company’s rich heritage with partners, customers, and visitors through designing a comprehensive new spatial and interpretative experience at the company’s location in Newark, Delaware.
My Role
I worked on graphic design, illustrations, and UI design for Gore Performance touchscreens that combine digital media and physical demonstrations to show the company's development process and products.
Tools
Sketch, Adobe Photoshop, and Adobe Illustrator
Client
W. L. Gore and AssociatesDesign Agency
BluecadetArt direction
Katie SavageMain designer
Jillian HammerDesigner/Illustrator
Sandy Chou
Design Challenging
The raw data and images involve complicated documentation and cluttered graphics. Our goal was to enhance the best features with clarity and ease.
Visual Solution
The following features help reflect meaning and define Gore Performance visual language:
• Limits in colors, shapes, and iconography
• Easily legible typography
• Inviting, accessible tone
The graphics demonstrate PTFE fiber–a new level of advanced performance to the technical textiles industry with revolutionary Gore Fiber technology.
GORE® Acoustic Vents demonstrates unique venting materials and structures.
© YangShanChou 2022