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StJames

ST. JAMES SCHOOL MAKERS

BRAND IDENTITY, SOCIAL IMPACT DESIGN, EDUCATION

 
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CONCEPT
Our team of graphic design graduate students at Tyler School of Art collaborated with four students from an 8th grade class at St. James School to create a brand strategy to help promote and sell their handmade wood products. Through the creation process, the students would learn about design principles such as color theory, texture, and scale. We worked closely with groups of students to create a brand identity with themes that directly relate to St. James’s pledge. Some of the themes we worked with included their personal brands and their own entrepreneurship effort. This project gave students the opportunity to not only conceptualize ideas but to engage directly in the brand story and packaging design processes.

WHAT ARE ST. JAMES MAKERS?
St. James School Makers seek to share the four students’ creative efforts with the local community. Our students produce local products designed to benefit each other, the school, and the community. They are a fun way to build real world entrepreneurial skills while tapping into each student’s unique talent. Together, our goal is to foster a message of optimism and show Philadelphia our true potential.

DOMAIN
Brand Identity for handmade goods

CREDITS
Kristin Hinkley / Brand Identity, business plan, curriculum
Shawn Hileman / Brand guideline, hang tag
YangShan Chou / Packaging, curriculum
Yige Zhang / Brochure, photos

 
 
 

BRAND PERSONALITY
The school’s identity captures the spirit of St. James School in a way that is optimistic, connecting, creative, and committed.

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PACKAGING
After interviewing the students’ ideas about their program, we created a color system to divide the four different product types in the woodwork factory. The students contributed to the packaging by creating textural rubbings on the school’s brick walls.

 
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