CHOU
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YesWeDo

YES, WE DO!

BRAND IDENTITY, PACKAGING, Illustration

 
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“Yes, we do!” re-envisions the traditional Taiwanese engagement ceremony with our modern pastries and cakes. In the conventional Taiwanese wedding, the groom’s parents will give engagement pastries to the bride’s parents, who share these pastries to family and friends before the wedding day to share their joy.

“Yes, we do!” addresses contemporary couples who might be a bride and a groom or a same sex couple. Our brand conveys a joyful and fulfilled engagement with a modern interpretation of the eight steps of Taiwanese betrothals.

 
 
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